Mivo is a digital planner app designed for people who value balance between productivity and self-care. Unlike traditional planners that emphasize only task completion, Mivo promotes stress-free organization, helping users manage daily routines while avoiding overwhelm.
The app combines task tracking, progress monitoring, and habit-building with an emphasis on well-being. Its calming purple palette, intuitive interface, and subtle gamification elements make planning both easy and enjoyable.
The Challenge
Mivo wanted to enter a highly competitive productivity app market, where users are often overwhelmed by cluttered interfaces and complex features. The key challenges were:
User Experience Complexity: Many productivity apps add stress instead of reducing it. Mivo needed a design-first approach.
No MVP Yet: The concept was strong, but the app required full development from scratch.
Market Competition: Competing against established players like Notion and Todoist meant the design had to stand out.
Balance of Functionality & Wellness: Needed to integrate productivity tools with a calming, wellness-oriented design.
What Kodic Did
Kodic partnered with Mivo to bring the vision of a stress-free digital planner to life, handling both end-to-end app development and user experience design.
Key Workstreams
UI/UX Design & Prototyping
Created a clean, minimalist interface with calming purple tones for a wellness-centered feel.
Designed simple task flows to reduce decision fatigue.
Integrated gamification elements like streaks and gentle progress indicators to keep users engaged without pressure.
Mobile App Development
Built the app using React Native for seamless Android and iOS support.
Integrated task management, daily planners, reminders, and progress trackers.
Ensured smooth performance and offline usability.
User Testing & Iteration
Conducted closed beta with early adopters.
Iterated based on feedback, improving navigation, onboarding, and notification systems.
Launch & Growth Strategy
Optimized app store presence with ASO (App Store Optimization) for keywords like digital planner app, self-care planner, and stress-free productivity.
Developed scalable architecture to support future premium features (habit tracking, mood journaling, etc.).
The Results
Successful MVP Launch – Mivo released on both iOS and Android within 6 months.
High Engagement Rates – 70% of users returned daily within the first 2 weeks.
User Satisfaction – Over 4.8★ average rating in closed beta feedback.
Balanced Experience – Users praised the app for feeling “light, calming, and effective,” setting it apart from traditional task managers.
Future-Ready – Scalable backend for premium tier features and integrations.
