How Secure-Ops Turned a 2008 Website Into a Lead-Generating Machine

about secure-ops

About Secure-Ops Ltd

Secure-Ops Ltd is a trusted provider of professional security services across the UK. From door supervision to static guarding, they deliver protection with professionalism, integrity, and reliability.

At Secure-Ops Events Limited, the company specializes in delivering reliable, professional security services for events of all types and sizes. From high-profile corporate functions and large-scale music festivals to private celebrations and community gatherings, Secure-Ops’ mission is to ensure the safety of guests, staff, and assets with the highest standards of integrity.

With over a decade of experience and a reputation built on trust, Secure-Ops continues to be a partner of choice for event organizers across the UK.

The Challenge

Secure-Ops’ original website, dating back to 2008, was built on static HTML. Over time, the site became outdated, unresponsive on mobile devices, and failed to reflect the modern and professional image of the brand.

Key issues included:

  • Poor User Experience: The old design was not mobile-friendly, making navigation difficult on smartphones and tablets.

  • Zero Lead Generation: Outdated forms and lack of call-to-action meant the site was not converting visitors into inquiries.

  • SEO Limitations: The site was not optimized for search engines, resulting in poor visibility across key industry keywords.

  • Lack of Flexibility: Adding new services, showcasing case studies, or updating event portfolios was complex and time-consuming.

With increasing competition in the UK’s private security and event management sector, Secure-Ops needed a modern digital presence that could:

  • Capture leads,

  • Showcase professionalism, and

  • Establish trust with prospective clients.

What Kodic Did

Kodic partnered with Secure-Ops to deliver a full-scale digital transformation, rebuilding the entire website from the ground up.

Key Workstreams

  1. Web Redesign & Modernization

    • Rebuilt the old HTML website using React.js, ensuring a modern, responsive, and high-performance site.

    • Introduced a sleek, professional design aligned with Secure-Ops’ brand identity.

  2. SEO & Content Optimization

    • Conducted keyword research around UK security services, event security, and door supervision.

    • Created optimized service pages and metadata to improve ranking across Google and Bing.

    • Added structured data to enhance local SEO and visibility in search results.

  3. Lead Generation & Conversion Optimization

    • Integrated contact forms, CTA banners, and inquiry funnels across all service pages.

    • Built tracking for conversions, ensuring Secure-Ops could measure ROI from digital channels.

  4. Performance & Scalability

    • Hosted on a modern cloud infrastructure, delivering faster load speeds (sub-2s).

    • Built modular components in React, allowing Secure-Ops to easily add new service offerings in the future.

The Results

Fully Modernized Website – From a static 2008 HTML site to a cutting-edge, mobile-first React platform.

SEO Growth – Ranking on page 1 for multiple local keywords, including “event security UK”, “door supervision London”, and “festival security services”.

Lead Generation Success – Increased inbound inquiries by 350% in the first 3 months post-launch.

Improved User Experience65% lower bounce rate, with average session duration increasing by 2.5x.

Future-Ready – Built with React and scalable architecture, Secure-Ops can now add new digital services, such as client portals or booking systems, with minimal cost.

Technology we used to revamp Secure-Ops

React.js
Node.js
Tailwind CSS
Google Analytics

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case studies

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